Prospecting playbooks
How to prospect your buyers on LinkedIn
Every audience shows up in different places, uses different words and gets pitched by different people. Pick the one you sell to.
Founders and owners
E-commerce foundersFinding DTC and Shopify brand founders on LinkedIn: the titles, the operators they follow, the posts that signal a problem, and notes that get accepted.Read more SaaS foundersHow to reach B2B SaaS founders on LinkedIn: which stage buys, what founders post when something breaks, and notes that don’t read like a template.Read more Marketing agency ownersReaching the owners of small marketing agencies on LinkedIn: how to tell an agency from a freelancer, what owners post about, and notes that get accepted.Read more
Functional leaders
HR leadersHow to reach HR and People leaders on LinkedIn: the titles to use, the People-ops topics they post about, the timing that matters, and notes that fit.Read more Sales leadersHow to reach VPs and heads of sales on LinkedIn: the titles to use, what sales leaders post when something breaks, and notes that survive a seller’s eye.Read more Marketing leadersReaching CMOs and heads of marketing on LinkedIn: which titles buy, what they post when something breaks, and notes that don’t sound like martech spam.Read more Talent acquisition leadersHow to reach heads of talent on LinkedIn: telling in-house TA from agency recruiters, the hiring signals that matter, and connection notes that fit.Read more CFOs and finance leadersHow to reach CFOs, VPs of finance and controllers on LinkedIn: who actually buys, what finance leaders post, and notes that respect a skeptical reader.Read more Engineering leadersHow to reach CTOs and VPs of engineering on LinkedIn: the titles to use, the technical posts that signal a problem, and notes they will actually read.Read more
What is in each playbook
Who to target, and who to skip
The titles to search for, and the people who look like the audience but are selling to it.
Where they show up
The signals that work for this audience, ranked, with concrete things to watch.
When to reach them
Which buying events matter for this audience, and which ones don’t.
Three notes that fit
Each cites something true, stays under 300 characters and leaves out links.
Don’t see your buyer?
Paste your website and rivomi drafts the segment for you, with titles, signals and disqualifiers. Then an agent runs it every day.