Buying events
Catch people at the moment things change
A new head of sales in their first 90 days, a company hiring the team you sell to, a founder who just raised. The agent finds these moments in what people post and brings back the ones that fit.
What the agent watches
The posts people write when something changes: “excited to share I’m starting a new position as…”, “we are hiring a…”, “thrilled to announce our seed round”. The agent builds those searches from the job titles in your buyer segment, so it looks for your buyer’s new job, not everybody’s.
- 01
Switch on the events
Job changes, hiring and funding are toggles. Turn on the ones that tend to come before a purchase of what you sell.
- 02
Check the fit
An announcement is not a buyer. Each person is scored against your segment first, and the reason names the event.
- 03
Congratulate, then ask
The note starts from the news and asks about the first thing they will have to fix. It does not start with a pitch.
What a lead from this signal looks like
The moment, the reason it fits your buyer, and a first line about what they did.
Sofia Lindqvist
VP Sales, newly joined a 60-person martech company
Posted: “Excited to share that I’m starting a new position as VP Sales.” Three weeks ago.
Why they fit: A new sales leader in your segment, early in the window when leaders review their tools.
Draft connection note · 162/300
Hi Sofia, congratulations on the new role. The first months as a VP Sales usually mean deciding what to keep and what to rebuild. What is top of the list for you?
Sample. The person, the company and the quote are invented.
Works best for
- Products bought by a new leader
- Selling into teams that are growing
- Offers that make sense after a raise
The honest limit
These events are found in what people post, so the agent only sees the people who announce them on LinkedIn. That is most new leaders and most funded startups, but not everyone.
Point an agent at buying events.
Paste your website, correct the segment it drafts, add your sources. Tomorrow morning there is a list of people worth talking to, and the reason for each.