Directory sourcing
When your buyers do not post, list them instead
Some markets are quiet on LinkedIn. If you can describe your buyer as a population, such as financial advisors in the US or clinic owners in Ontario, the agent can pull them by title and place and score them on fit alone.
What the agent watches
A people search you describe: titles, industries, company size and geography, run through data providers. You can also import your own list as a CSV. Nobody here did anything this week, so the scoring changes: people are judged on how well they fit, and nobody is marked down for lacking a signal.
- 01
Describe the population
Titles, places and industries, in the same buyer segment the rest of the agent uses.
- 02
Score on fit
Each person is rated on how closely they match your segment. The reason says which parts matched.
- 03
Open with something true
With no moment to cite, the note refers to something specific and public about their work, and says plainly why you are writing.
What a lead from this signal looks like
The moment, the reason it fits your buyer, and a first line about what they did.
Robert Chen
Independent financial advisor, Denver
Found by a directory search: “Financial Advisor”, United States, practice owner.
Why they fit: Owns an independent advisory practice, which matches your segment on title, practice type and country.
Draft connection note · 218/300
Hi Robert, I work with independent advisors on keeping client reviews from eating the whole week. I do not know if that is a problem for your practice, but if it is, I would be glad to share what has worked for others.
Sample. The person, the company and the quote are invented.
Works best for
- Markets that rarely post
- Buyers you can define by title and place
- Bringing your own customer or event list
The honest limit
A directory tells you who fits, not who is in-market. Expect lower reply rates than from a signal, and write the note like the cold note it is.
Point an agent at directory sourcing.
Paste your website, correct the segment it drafts, add your sources. Tomorrow morning there is a list of people worth talking to, and the reason for each.